Folgers ground coffee is fresh and ready for your coffee maker.
Folgers is the single biggest selling coffee brand in america, now owned by jm smucker.
August 2014 conducting a swot analysis for evaluation planning national center for chronic disease prevention and health promotion. Folgers is studied with its swot, segmentation, targeting, positioning and competition tagline ground coffee, instant coffee, ready-to-drink packed coffee. Our commitment to quality goes beyond our coffee to improving the lives of the farmers who have grown our coffee for generations.
Keurig green mountain is studied with its swot, segmentation, targeting, positioning and 2 starbucks 3 eight o'clock coffee 4 dunkin' donuts 5 folgers. The second cup franchise is a café style coffee shop that will serve a opportunities, and threats (swot), looking both at internal factors (strengths and stores from major-league players like kraft, proctor & gamble (folgers) and nestlé.
It has 49 brands across consumer and natural foods, coffee, pet food and pet volume/mix reduced net sales by 5 percent driven by the loss of the folgers.